Ikon ✺ Service Business Systems

Operating systems for local service businesses.

We build the booking, diary, invoicing, WhatsApp and SEO engine for any service business — plumbers, aesthetics clinics, hair salons, mobile mechanics, dog groomers. Live in days. Yours to keep.

Reference builds · live now

Same engine, two industries.

The booking, diary, invoicing, WhatsApp and SEO machinery is identical underneath. The look, the menu, the language and the workflow rules tune to the trade. Click around either one — both have fake data and a real admin you can log into.

What's included, in twelve boxes.

Every one of these ships on day one. No upsell, no "that's the Pro plan" when you ask a reasonable question.

Online bookings + calendar

AM/PM/ASAP windows. Real-time availability. Confirmation emails firing automatically.

Smart diary + day drawer

Click a day. See every booking, block, address, phone, full job context in one panel.

Deposits + Stripe checkout

Secure card payments at booking. Redeemable on the day or refundable inside the cancellation window — handled automatically.

Quotes with e-signature

Send a quote link. Customer types their name, clicks accept, pays deposit — all in one flow.

Invoices with Stripe pay-link

One click to send. Customer pays by card. Auto-marked paid. No chasing.

Treatment & service reminders

Fires at the right cadence for your trade — annual boiler service, 12-week botox, 6-week colour. Customer books, you look organised, repeat revenue.

Automated review requests

Fires after the job. Filters negatives internally, pushes positives to your Google listing.

Customer records + history

Every job, invoice, message, review against a single customer record. Service history from day one.

WhatsApp inbox (your number)

Your WhatsApp, in the admin, threaded to the booking. STOP/opt-out handled properly.

25 local SEO pages

Every service × every town, auto-generated. Real content, local intent, not AI slop.

Unified settings + onboarding

One settings page. Checklist tells you what's still to fill in. No "settings hidden under seven menus".

Admin messaging

Broadcast a message to all active customers, or pick the ones with a service due this month.

Indicative pricing.

Build fee gets you live. Monthly covers hosting, WhatsApp gateway, email sending, backups, and a humans-not-tickets support line. Prices tune to your scope.

Pro
£2,995then £59/mo

For multi-room clinics, salons with chairs to fill, or firms running 2+ vans. Logo + site copy done, multi-staff scheduling, priority support.

  • Everything in Standard
  • Logo + brand + site copy
  • Multi-practitioner / multi-engineer calendar
  • Priority 4-hour support
  • Monthly review call
Starting from
Talk to us →

Verticals we ship for.

Plumbing was the first reference build because it has every moving part — appointments, emergencies, deposits, certifications. Aesthetics was the second because it's the opposite end: hourly slots, multi-practitioner, treatment cycles, photographic brand. Between the two, almost every service trade fits.

Plumbers · live
Aesthetics & beauty clinics · live
Hair salons
Nail bars
Barbers
Electricians
Heating engineers
Roofers
Landscapers
Mobile mechanics
Mobile detailers
Cleaners
Dog groomers
Locksmiths
Driving instructors

Fair questions.

How long does setup take?

From signed brief to live site with your brand, phone and WhatsApp connected: 3–5 working days on Standard. Full Pro builds with custom logo work are 2–3 weeks.

Do I own the code?

Yes. The GitHub repository is transferred to you or to a joint account the day you go live. You can fork it, host it elsewhere, hand it to another dev. No lock-in, nothing proprietary.

What if I want changes?

Small tweaks (copy, pricing, new service type) are included in the monthly. Bigger pieces (new feature, custom integration) are quoted at a fixed price — typically a few hundred quid each, shipped within a week.

How does WhatsApp work?

We run a self-hosted Evolution API gateway. You scan a QR code once with your phone. Your WhatsApp number sends and receives messages through the admin — customers see you, not some generic business number.

Can I move hosting later?

Yes. It's a standard Docker container with a Postgres database. Any competent hosting provider can run it. We give you a one-page migration guide when you go live.

Book a 20-minute walkthrough.

Live demo of the plumber build, priced against your trade, honest assessment of whether we're the right fit.